Ndidi Nwuneli speaks to startup founders on how to launch a successful startup 

Ndidi Nwuneli speaks to startup founders on how to launch a successful startup

Nigerian entrepreneur Ndidi Nwuneli, yesterday, dropped some powerful and insightful nuggets on the topic ‘How to Launch a Successful Startup”.

She was a speaker at the just concluded Future Forward 2.0 Techfair organized by Zenith Bank in Lagos, Nigeria.

According to her, highlighted below are some important things you need to know and questions you must ask yourself before you launch that business:

Your Business plan

  • What is your ‘Why’ for doing this business?
  • Is your business model unique?
  • What is your plan A, B, and C?
  • What business are you starting with?
  • It’s easy to start but think about scaling up after you have started.
  • The business must be demand-driven. It’s not about what you want but what people are willing to pay for.
  • It has to leverage technology, data and innovation and should shape the ecosystem
  • What policies will affect it? Gokada, for example, was affected by the ban on okadas.
  • Is it cost-efficient?
  • Are your products or services expensive, and can you justify the cost?
  • How does it adapt to change?
  • An example is Twiga in Kenya which raised almost 90 million dollars, and their business model was simple- Connect those who sell bananas, apples etc, to farmers. They are now planning to expand to the rest of Africa.
  • You have to be ready to re-design.


  • Beyond the team you put up in your pitch, you need real partners who you can trust, who have integrity and who share your vision.
  • The skills of your team members should complement each other
  • Concerning leadership, you need to demonstrate credibility. It’s also quite important to have a board of directors because nobody would give money to a one-man squad.
  • Invest in governance- have an advisory board or board of directors.


How do you tell your brand story, and how does it reflect in the business name, logo, tagline, marketing strategy, etc.?

An example is HelloTractor, which the founders consider ‘The Uber of tractors’. The business has an impressive marketing strategy and now has a presence in India, the rest of Africa, Asia, etc.

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Business Continuity

  • How is your pitch money spent?
  • Have you got credibility and a good track record?
  • Have you got a presence on the ground and not just some pumped-up figures on paper, eg 500 million users, views, subscribers, etc?
  • What is your exit strategy?
  • Know the policy governing your business?
  • How are you shaping the policies governing your business?
  • Who are your opponents and your champions?
  • How do you convert your opponents into champions?
  • How do you build financial resilience?
  • Be ready to roll up your sleeves and do the work.
  • Have a six-month-buffer for your business. That is if your business is yet to be profitable, have you got something to live by within that time?
  • Do a scenario plan and contingency plan.
  • Avoid the hype because it is not sustainable.
  • Invest in impact, not fiction
  • Commit to building your startup.

Lastly, she noted that running a startup can be lonely. But having a support system can be helpful. Also, it is important to stay humble and grounded so that you will rise. Eventually, we have to create a country that survives in the future.

About Ndidi Nwuneli

Ndidi is the executive chair of Sahel Consulting Agriculture & Nutrition Ltd, Founder of Leap Africa, Sahel Capita, and other entrepreneurial ventures.

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She is an expert on African agriculture and nutrition, philanthropy, and social innovation and has over 25 years of international development experience. She is also a recognized serial entrepreneur, author, public speaker, and consultant.

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