Candace Cameron Bure, the Hallmark Channel queen who rose to fame as DJ Tanner on “Full House,” just wants to make Christmas movies that spread the joy and wholesomeness of Christmas and of her Christian faith. To that end, she recently moved from Hallmark to Great American Family, a new, smaller channel “that is positioning itself as the God-and-country alternative for holiday entertainment.”
For the crime of wanting to make a product that aligns better with her Christian faith, Bure is getting slammed as a bigot. But instead of apologizing for her convictions, Bure’s words and actions indicate she’s more interested in spreading the love of Christ than appeasing her Hollywood haters.
“My heart wants to tell stories that have more meaning and purpose and depth behind them,” Bure told The Wall Street Journal in a feature story that set off a firestorm of backlash on Monday. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
The channel isn’t designed to “proselytize” or tell overtly religious stories, but to provide itself as an alternative for Americans who are fed up with the incessant agendas of mainstream Hollywood, suggested Bill Abbott, the former CEO of Hallmark’s parent company who is now heading up Great American Media, which includes Great American Family. Prompted by a question about whether same-sex relationships will be central features of her films, Bure said in her interview with the Journal, “I think that Great American Family will keep traditional marriage at the core.”
For that line, Bure was chastised by former Hallmark colleagues and other fellow stars from JoJo Siwa to Maren Morris, Chrishell Stause, and even Bure’s former “Full House” costar Jodie Sweetin, who commented on her support for Siwa’s post slamming Bure.
The Real Christmas Story
Instead of caving to her critics and apologizing for her faith, Bure used her response on Thursday as an opportunity to share the Gospel story for which Christmas exists in the first place.
“I am a devoted Christian. Which means that I believe that every human being bears the image of God,” she wrote on Instagram. “Because of that, I am called to love all people, and I do.”
“In everything I do and say,” she continued, “God’s love and God’s compassion is front and center. All of that comes from the LOVE that God himself showered upon humanity when he gave the gift of joy and forgiveness on the first Christmas morning 2000 years ago.”
Without apologizing for her Christian beliefs, Bure said it “breaks my heart that anyone would ever think I intentionally would want to offend and hurt anyone.” She also indicated that, while she won’t use her movies to promote an agenda that undermines traditional marriage, her beliefs do not preclude her from loving and working alongside people whose lifestyles she may not condone (this same distinction has been made by Jack Phillips , another Christian targeted for his convictions). “I had also expressed in my interview, which was not included, that people of all ethnicities and identities have and will continue to contribute to the network in great ways both in front of and behind the camera, which I encourage and fully support,” Bure said.
“I have a simple message: I love you anyway,” she wrote to the media fanning “flames of conflict,” to her online bullies, and to “everyone reading this.”
Appeasement Won’t Save You
Bure understands that men and women are different, that their differences complement each other beautifully and intentionally in marriage to the benefit of each other and their families, and that healthy families are the backbone of a healthy society. But even if you disagree with her premise, she’s acted on it in a way that any consist “tolerance” police couldn’t find fault with.
She’s not demanding Hallmark stop featuring LGBT-centric plotlines or forcing anyone to watch her new movies. She’s doing exactly what the left-leaning elites who control institutions from Hollywood to media to Big Tech have told conservatives to do when they disagree with the ideologies of those institutions: Build your own! Regardless of whether that’s a sustainable approach for conservatives — the flak people like Bure receive suggests it may not be, but that’s a different discussion — she’s not asking for anything but the freedom to make joyful Christmas movies that don’t contradict her values and convictions .
But that’s not enough for Hollywood bullies, who don’t just want to advance their own views on the biggest networks and peacefully coexist with people who have different values and perspectives; they want to make Bure and every other free thinker actively advance left-wing views, too. By peacefully joining a different channel, Bure wasn’t proving her “allyship” with their agenda enough — even though she declined to criticize Hallmark in her interview with the Journal, simply saying a “change of leadership” has made it “a completely different network than when I started.”
Good on Candace Cameron Bure for refusing to promote messages that run counter to her faith, and for responding to attacks with grace instead of groveling. Even more so, good on her for taking the attention those attacks garnered and using it to spread the message of God’s love for mankind.
That’s a Christmas story you don’t have to be a Hallmark movie buff to enjoy.
Elle Purnell is an assistant editor at The Federalist, and received her BA in government from Patrick Henry College with a minor in journalism. Follow her work on Twitter @_etreynolds.